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Contextual advertising
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11	GENERAL TERMS AND CONDITIONS (valid fromfor the publication of advertisements by Petit Press, a.s. I. BASIC PROVISIONS Add to Reading List Source URL: www.petitpress.sk Language: English - Date: 2016-02-18 08:21:53 Internet marketing Advertising Marketing Communication design Product design Online advertising Television advertisement Client Targeted advertising Publishing Contextual advertising HTTP cookie
12	Case Study Full plista Integration Significantly Increases Publisher’s KPIs up to 69%! By integrating the full suite of plista Article Widgets, a top tier publisher increased Native Ads revenue by 69%. Furthermore, th Add to Reading List Source URL: api.plista.com Language: English Internet marketing Marketing World Wide Web Media manipulation Contextual advertising Advertising Targeted advertising Recommender system Behavioral targeting Draft:Plista
13	COMIGO REDEFINES THE TV EXPERIENCE infusing it with the full power of the Internet DRIVE REVENUE & ENGAGE VIEWERS with highly-relevant contextual services: PEDIA \| Drive stickiness by enriching Add to Reading List Source URL: www.comigo.com Language: English - Date: 2016-04-21 05:10:15 Marketing Information science Media manipulation User interface techniques Advertising Communication design Product design Personalization
14	New Algorithms for Contextual Bandits Lev Reyzin Georgia Institute of Technology Work done at Yahoo! Add to Reading List Source URL: www.levreyzin.com Language: English - Date: 2012-03-01 12:29:03 Internet marketing Internet advertising Advertising
15	Shelter finds a home for content discovery \| CASE STUDY Outbrain Proves Most Engaging And Cost-Effective Marketing Activity Background Solution Add to Reading List Source URL: www.outbrain.com Language: English - Date: 2016-01-11 08:55:41 Marketing Contextual advertising Recommender systems Outbrain Internet marketing Email Digital marketing Click-through rate Online advertising Shelter Engagement marketing
16	New Algorithms for Contextual Bandits Lev Reyzin Yahoo! Research, NY 1 Add to Reading List Source URL: www.levreyzin.com Language: English - Date: 2010-07-02 12:53:22 Internet search engines Web browser Yahoo! Internet advertising Internet marketing
17	Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan, Jun Wang Department of Computer Science, University College London arXiv:1 Add to Reading List Source URL: arxiv.org Language: English - Date: 2012-07-03 22:18:49 Advertising Pay per click AdWords Search advertising Advertising network Online advertising Real Time Bidding Contextual advertising Microsoft adCenter Internet Internet marketing Business
18	MEDIA ALERT VODAFONE RINGS THE ADVERTISING CHANGES WITH CONTEXTUAL TARGETING BY ADSQUARE adsquare enables Vodafone to accurately target business travellers, students and sports enthusiasts with relevant mobile adverts Fo Add to Reading List Source URL: www.adsquare.com Language: English - Date: 2014-06-03 04:35:38
19	Automatic Ad Format Selection via Contextual Bandits Liang Tang School of Computer Science Florida International UnivS.W. 8th St. Add to Reading List Source URL: people.csail.mit.edu Language: English - Date: 2013-09-28 16:14:54 Reinforcement learning Greedy algorithm Multi-armed bandit Search advertising Prime-counting function Online advertising Statistics Mathematics Mathematical analysis
20	SciClick Contextual Link Advertising Symbiosis in Advertising Maximize Search Marketing efforts by uniting the vast SciVerse ScienceDirect audience with Elsevier’s SciClick contextual link advertising. SciClick utiliz Add to Reading List Source URL: www.elsevierpublishingsolutions.com Language: English - Date: 2013-07-26 09:17:38 Business Elsevier Pay per click Search engine marketing ScienceDirect Internet marketing Publishing Internet